| Whilst the continued growth of the digital signage | | | | player that allows content to be uploaded via USB. |
| industry is a strong sign that more people are using | | | | Digital posters can be easily mounted and normally |
| display screens for advertising purposes, there are | | | | come with a bracket that is VESA compatible |
| still many put off by the technicalities of digital | | | | meaning they can be mounted and used by virtually |
| advertising. | | | | anyone. |
| Many small to medium sized business are often | | | | |
| uncompelled to embark on digital signage because of | | | | Standalone Digital Advertising Screen |
| the need to out source nearly every aspect of the | | | | Standalone digital advertising displays |
| digital advertising campaign. | | | | Another plug and play digital signage option is a |
| This is a shame as the advantages of digital | | | | standalone advertising display. These are similar than |
| advertising for small and medium sized businesses are | | | | the digital poster in that they also contain a media |
| great and no other media can reach such high | | | | player and are a turn-key solution but rather than |
| numbers of people for the same cost, and it does | | | | being mounted flat against a wall they are free |
| have to be too technical either – there are | | | | standing. |
| methods of embarking on digital signage that require | | | | Outdoor digital signage – LCD enclosures |
| little of no technical expertise at all. | | | | For an easy outdoor solution an LCD enclosure will |
| Digital Posters | | | | allow a standard LCD screen and media player to be |
| These are perhaps the easiest method of getting | | | | protected in an outdoor location preventing the need |
| involved in digital signage. A digital poster consists of | | | | for expensive outdoor devices. They also offer |
| everything you need to run a digital advert – | | | | protection to enable secure use in an unsupervised |
| barring the content. The LCD screen, available in a | | | | location. |
| wide range of sizes, comes with an internal media | | | | |