eBay's Square Trade - Do We Need It?

As an eBay trader, I've built a small but enjoyablethe 'free first month' tempter there is a very salient
business on eBay. I pay my listing fees, I pay myphrase - and here I think it is fair to quote - 'join
final fees, I pay my PayPal fees. Not a problem. NoweBay's largest community of trusted sellers'. Does
it seems eBay wants more. Let's take it into context:that mean that those of us who do not wish to
if (as eBay claims) 3 million sites are paying for thefurther line eBay's pockets by joining the Square
privilege of displaying this 'Square Trade' logo - whatTrade programme are untrustworthy? The implication
is eBay creaming from this? The sums are easy - 3is, I think, present. eBay has discovered yet another
million x $9.50 per month = $342,000,000 a year.lucrative revenue stream - the 'trusted seller'. It is
That's right. Read it again. $342,000,000! It's aunfortunate that, given that eBay was started as a
staggering amount of money, probably more than'matey' community venture, it now sees fit to
the GDP of some countries! And for what?promote such products as the Square Trade deal. If
You get to display a little green logo on your site.eBay are so committed to fair and honest dealing,
Wow. eBay says this will lead to -combined with the wish to promote ethical and
A 43% decrease in future negative feedback. What'shonest dealers, then why do they seemingly offer
that? eBay are presumably here presupposing thatthis Square Deal to anyone who is willing to pay their
you will deal with buyers who are bursting at thefees?
seams to give you negative feedback. Piffle. In anyI have just been through the sign-up process ( I
business you will encounter buyers who are, forhaven't signed up). A very annoying point is that
whatever reason, determined to trash your service.eBay ask you what kind of member you wish to be
It's just life. It is up to you, as a trader, to ensure- US or non-US. It's on the same mindset level that, in
that your customers are satisfied with their purchase.days thankfully now gone, one used to be asked (in
It's no good expecting eBay - or anyone else - toa job application) if you were 'Catholic' or
bale you out if you're selling cheap rubbish. Deal with'non-Catholic'. Does eBay not realise that by doing
your customers on a professional basis, respect theirthis, by setting the US on a pedestal as the 'prime'
needs and rights, and they will respond with positiveregistration, that they are alienating members in the
feedback. Ignore them, rip them off, treat them onlyUK, Europe, India, Australia, South America - in fact,
as a revenue stream and you will fail in yourthe 'Rest Of The World' (which, in case eBay has
enterprise, eBay Square Trade logo or no.eBay alsoforgotten, is a lot bigger than the USA!). If all those
seem to suggest that their Square Trade logo willmembers chose to abandon eBay in favour of a
entice buyers who are looking for a seller they canmore 'friendly' auction site, one can't help wondering
trust. It's a fair point, but surely eBay should do somehow long it would take before eBay realised that
domestic cleaning and rid themselves of the crookedthey aren't alone in the online world and revised their
sellers they still seem to harbor? The UK's BBC hungcharges accordingly.
eBay out to dry with a documentary recently,In summary, I would say that eBay are getting
pointing to the fact that some sellers - who I amabove themselves. Yes, they are a huge company.
sure are in the minority - cheerily flood eBay withHuge companies come and go (where are IBM now?).
counterfeit and fake designer goods. Now, eBay areYes, they are (were) innovative. So are many others.
not the culprit here, and I would not suggest for oneYes, they have made a lot of money. I have no
moment that they condone this behaviour. Yet itproblem with that. It's when companies squeeze their
would be interesting to know just how much ofcash-cow lemon so hard the pips squeak that they
eBay's untold millions is spent combating thisshould think about a few things - like the fact that
unwanted incursion - and what they intend to do tothere are a myriad of other auction sites biting at
stop it.their heels. Don't take the mickey, guys.
Look at the Square Trade sign-up page. Aside from