| Here are four questions for you: | | | | home care products (by brand name if they feel the |
| 1. Do you find it challenging to answer the question, | | | | brand is a strong hook)..." |
| "What's your Unique Selling Position (USP)?" | | | | We then proceed to tell every feature our product |
| 2. Do you talk about the features of your product or | | | | provides. And even the slowest elevator isn't enough |
| service verses addressing the benefits by answering | | | | time to get...e v e r y t h i n g...in. |
| (before they ask) "So what's so good about that?" | | | | I know. I've done this too. In truth, our reaction is , |
| 3. Do you discount your actions or accomplishments | | | | "So what?" You provide "quality service", "excellent |
| with statements like, "Oh that, it was nothing"? | | | | products"... and so do a thousand other people. |
| 4. Do you believe it is vanity to think you are | | | | We still have avoided the key element - what makes |
| something special - that you have a talent or gift | | | | YOU unique for promoting that product. |
| unique to you and no one else can do exactly what | | | | In Deepak Chopra's book, The Seven Spiritual Laws |
| you do? | | | | of Success, he writes that the 7th Spiritual Law is |
| If you answered yes to any one of those questions | | | | the "Law of Dharma". In short, that law says when |
| - keep reading. | | | | you combine your unique talent with service to |
| In business it's important to highlight those things that | | | | humanity you make full use of the Law of Dharma. |
| set you apart from others in your industry. In the | | | | Your actions, coming from a place of your unique |
| past 30+ years I've worked with hundreds of | | | | talent(s) bring about wealth. This wealth is manifest in |
| individuals, in many different arenas, getting them to | | | | various ways including health, spirit, relationship, and |
| see how they are "unique". | | | | financial. |
| I had a revealing dream wherein I was hanging out in | | | | My friend, Chellie Campbell, a well-known author on |
| an old shanty looking at photos of several of our | | | | creating weath, could be classified as a Financial |
| female relatives and they were in full dress green | | | | Coach. If you saw her as just that you'd miss the |
| Marine Corps uniforms. I remember thinking, I know | | | | mark. Looking deeper into her USP, Chellie helps |
| this person and she hadn't been in the Marines, so I | | | | thousands with her unique, insightful and |
| asked when she had enlisted. The person I was | | | | heartwarming approach to money, different than any |
| talking with answered me "she went in just a few | | | | other financial coach. She is abundantly successful |
| years ago". Hmmm. The problem was she was a | | | | today by being honest and totally "Chellie" down to |
| grandmother. | | | | her gold and jeweled tennis shoes, in addition to |
| I woke up reviewing. In reality, none of my female | | | | serving others with her "USP". |
| relatives served in the military. Yet, there I was, | | | | It is not vanity to know that you are special. It is not |
| going through these dream pictures looking at them | | | | ego (Edging God Out) to move through life as if you |
| as Corporals' and Sergeants' doing things that I, a | | | | are unique. Even Christ said "Let your light so shine |
| Former Marine had done myself. | | | | before men that they may see your good works |
| The dream was about the desire to discount what I | | | | and glorify your Father which is in heaven." |
| do. The "oh that was nothing" statement when | | | | Somehow, along the way, I like many others, |
| someone delivers a compliment. There have been | | | | massaged that statement into the idea that I am to |
| times that I was extremely uncomfortable with the | | | | abase myself. I must be sure that others see every |
| question "what makes you unique". Over the years I | | | | good thing I do as a "work of God" and every bad |
| have realized that I was NOT unique in that | | | | thing I do as a result of my humanity or |
| "discomfort". | | | | "humanness". I am not advocating the "glorification of |
| Often times in the discomfor of expressing our | | | | man" just that we were told to let OUR light/work |
| uniqueness we fall back to these template driven | | | | shine. In that simple act - God is glorified. It is in this |
| statements - the elevator speech, or Audio Business | | | | "uniqueness" that we are all the same. |
| Card, that sounds like one of these: | | | | Spend some time today, tomorrow or as long as it |
| "Hi I'm Jane/John Doe and I am a therapist / coach / | | | | takes, getting to know what makes you unique. |
| chiropractor.." OR | | | | What is it that you have to offer, from the inside |
| "Hi I'm Jane/John Doe and I paint houses / design | | | | out, that makes you different from everyone else? |
| websites / teach computer skills..." OR | | | | When you do that first - all of the beauty and |
| "Hi I'm Jane/John Doe and I sell health / skin care / | | | | success you desire will be yours. |