| Buildings age and become dilapidated | | | | was ‘meat on the hoof’ a commodity, it |
| Machines wear out | | | | was ‘branded’ and the better quality was |
| People die | | | | recognizable. |
| But what live on are Brands | | | | In the earliest form, a brand mark defined quality, a |
| | | | | mark which differentiated a quality product from |
| HISTORY OF BRANDING | | | | other similar products. |
| Branding has come a long way in India and also | | | | Many years ago, in the Soviet Union, when products |
| around the world. The word brand comes from the | | | | were sold under a generic name, the factory |
| word "brandr”, a word used by early Norse | | | | manufacturing the product had to mark its identity on |
| tribesmen meaning ‘to burn’, as in branding | | | | the packaging. Customers soon realized that a |
| livestock to declare ownership. No doubt, anyone | | | | detergent powder produced in one factory was |
| who has read cowboy stories is familiar with the | | | | superior to another in quality. Eventually, housewives |
| concept of branding cattle. | | | | would turn the packaging around while purchasing to |
| Over time branding of cattle became not just mark | | | | identify the origin of the product and make their |
| of ownership but also of quality. In the Chicago meat | | | | choices on the basis of its manufacturing location. |
| market, buyers recognized quality beef through the | | | | The serial number of the factory had become a |
| brand mark on the cattle. This was because the | | | | brand as it is differentiated from other similar |
| ranches which produced better quality of meat did so | | | | detergents, which, according to the state, were |
| as it implied –better grass or more adequate | | | | supposed to be identical in formulation and in every |
| supply of water, better living conditions for the cattle | | | | other way. |
| or a shorter journey to the meat market. No longer | | | | |