| Your brand must look effective, elegant, different | | | | reflect the particular product or the company. The |
| and simple. It should be different from your | | | | main advantage is that it is quite easier to embroider. |
| competitors. Your brand design should build the long | | | | It normally requires text to go along with the image. |
| lasting impression, whosoever sees it for the first | | | | If the icon been made with lot of detail than it would |
| time. Thus your brand should be different, impressive, | | | | not be easy to embroider. The company which |
| original and simple. | | | | becomes quite popular can just be recognizable by an |
| It is very important that you choose an appropriate | | | | icon only. |
| design for your corporate logo as it would represent | | | | Advantages of brand identity design |
| your business. Therefore it is very important that | | | | 1) Brand image: the brand helps you to get a brand |
| your designer should be creative. The main idea is | | | | building or image for the company and the website. |
| that the concept and design that is chosen for your | | | | 2) Corporate identity: it gives your company and |
| brand must be unique and different, as it helps to | | | | business the corporate identity design, and obviously |
| reflect a difference to your business. | | | | it helps to present your company in a better manner. |
| Categories of brand design | | | | It helps to advertise it in a better way. Thus not only |
| Drawbacks and benefits of each category | | | | the media will know your company by the brand but |
| 1) Text: it is the most popular and very recognizable | | | | also the targeted customers who look at your |
| category, but most of the times it is difficult to | | | | advertisement. |
| create the innovative text style. | | | | 3) Company size: brand design makes the company |
| 2) Illustrative: This kind of brands actually represents | | | | seems bigger and help to create a image |
| the illustration and is more suitable for the companies | | | | 4) Competition: your brand design explains the |
| with identifiable services and products. But the | | | | philosophy and vision of your business which actually |
| drawback comes, as more time is needed to design | | | | helps to stand away from your competitors, so an |
| it. | | | | appealing brand design would make you look different |
| 3) Iconic: these are actually simplified graphics which | | | | from your competitors. |