| More Cigarettes are manufactured and sold by two | | | | and enjoyment. It has a lighter, more delicate aroma |
| different companies to allow them to be available to | | | | and flavor than most cigarette brands offer. |
| more areas of the world. R.J. Reynolds makes them | | | | R. J. Reynolds considers the More brand to be one of |
| for the US and most of the Western European | | | | their "Non-Support" brands and does not actively |
| Countries while the Japan Tobacco Company makes | | | | advertise or market them. They produce them in |
| them for the rest of the world. JT International | | | | smaller numbers than some of their other, more |
| markets More Cigarettes in over 40 countries, | | | | popular brands. In deference to the devoted |
| making them widely known around the world by | | | | smokers of the brand, they sell them in areas where |
| millions of people everywhere. | | | | the demand is there and they are not available in |
| The brand was introduced nationally by RJ Reynolds | | | | areas that do not have a high demand for them |
| also manufactures Camel cigarettes in June 1975. It | | | | making them a little more difficult to find. |
| was initially tested in Oklahoma City in 1974. 'More' | | | | The Japan Tobacco Company is the producer of |
| was the first successful 120 mm cigarette. It is sold | | | | Monte Carlo cigarettes is more active in marketing |
| in both the full flavor and menthol flavors. It is | | | | the More brand but, it also caters the advertising to |
| currently considered a niche brand by RJR, still sold, | | | | the more wealthy and exclusive parts of the market. |
| but not promoted by advertising. It is sold globally | | | | They market More Cigarettes in a wider area and |
| under license to various other tobacco companies. | | | | thus have a larger part of the market share for this |
| The brand has expanded to include 'light' styles in the | | | | brand. |
| form of both brown and white 120 mm and beige | | | | More Cigarettes come in several varieties. Neither of |
| 100 mm styles. | | | | the manufacturers, R.J. Reynolds or the Japan |
| Beginning in late 2007, the Canadian market saw the | | | | Tobacco Company, offers all of the same varieties. |
| addition of 120mm More cigarettes in two additional | | | | In the classic styled cigarettes, More Filters are |
| flavours: orange and whisky. More cigarettes are | | | | marketed in a red, flip-top box, and More Lights are |
| distinguished for their stylish appearance; a More | | | | in a blue box. |
| cigarette is a very aesthetic and slim, possessing an | | | | There is more diversity in the longer, slimmer variety |
| unusual tasty aroma. It differs from the other brands | | | | that is targeted specifically for the ladies. They are |
| by its untraditional wrapper which is a dark brown. It | | | | the More Brown Light, the Brown Light Menthol, the |
| is sold in both the regular and menthol flavors. More | | | | Menthol, the Regular, the White Light, and the White |
| cigarettes are produced in Switzerland and USA, | | | | Light Menthol. The packaging for these is longer and |
| Germany and Greece, England, Malaysia, Thailand, | | | | slimmer than the regular box and is only available in a |
| Romania, Australia, king size (85 mm), long (100 mm) | | | | soft pack. The packaging is colored to be flavor |
| or super long (120 mm), soft or hard pack, 10, 20 or | | | | identifying and is a single color with a contrasting |
| 50 cigarettes in a pack. | | | | double stripe placed diagonally across the lower part |
| More brand of cigarette is higher priced than most | | | | of the package and the More Logo and variety |
| and is targeted for the financially wealthy smoker | | | | printed across the top face of the package. |
| who wants "More" from their smoking experience | | | | |