| I have recently been studying the power of long tail | | | | Maybe, and maybe not. That term also displays |
| keywords and how they can be used to improve the | | | | extremely high advertiser competition. That means |
| optimization of our websites so we can be found | | | | that unless I have a well-aged and highly authoritative |
| more easily by the people that we want to find us. I | | | | website, I will come up on the Google search, on |
| am a novice SEO person, so this article is intended to | | | | page 93! Is there a way to be found easier? |
| share some basic information about how to find long | | | | Enter the long tail keyword. |
| tail keywords and what they can mean to your | | | | A long tail keyword is more like a phrase vice a single |
| search results. | | | | word. In my example above regarding "money", that |
| There are numerous services available that can | | | | is a short tail keyword, a single word, that is |
| provide help with keywords and SEO. For simplicity, I | | | | searched 25 million times a month and is highly |
| will stick with Google AdWords; the tool is free, and | | | | competitive. If I go back to Google AdWords and |
| provides some nice information regarding the number | | | | search for terms that are much less competitive, I |
| of searches that are done for any particular word, | | | | find, for example, "money currency rates" is |
| and also provides information regarding how much | | | | searched 320 times per month. Now, why would I |
| competition there is for that word. | | | | like to be found for that term which is only searched |
| First, a keyword is simply a word that is used to | | | | 320 times per month? There is very low advertiser |
| search for information. It would be one of the search | | | | competition for that phrase. If my financial website |
| terms that would be loaded into the properties of | | | | can validly be searched for "money currency rates", I |
| your web page. For example, let's say that you had a | | | | could very possibly be ranked on the first page of |
| website that was focused upon financial information. | | | | Google for that term! So, I must consider if it is |
| One of the keywords that you may choose to use | | | | better for my site to be on page 93 for a heavily |
| could be "money." That would make sense because it | | | | searched term, or on page one for a more specific |
| would be prudent to think that you would want | | | | and focused market. Personally, I would rather be |
| someone that searched for the term "money" to find | | | | found by fewer, than missed by the masses. |
| your site listed in the Google search. There may be a | | | | How do I use this information? First, do some |
| bit more to consider. | | | | homework on Google Adwords using your current |
| When I go to Google AdWords and enter the search | | | | keywords. Second, find the recommended long tail |
| term "money", I find that term is searched an | | | | keywords that you could legitimately use on your |
| average of 24,900,000 per month! Hallelujah! Isn't | | | | website. Third, start a methodical campaign to |
| that a gold mine? I now have found a search term | | | | upgrade to long tail keywords. |
| that is heavily searched and surely some of those | | | | See you on page 1. |
| approximately 25 million searches will find me, right? | | | | |