| Have you noticed you are getting less emails today | | | | behavior. Think of it as one big expo or cocktail party |
| than you were a year ago? This is because business | | | | where you do not know many of the people. You |
| owners have begun using social networking to | | | | want to be on your best behavior. As I always says |
| promote their business. However, they are forgetting | | | | "If you can't type something nice don't type anything |
| that Social networking is about being social or they | | | | at all". |
| were never taught the correct way to use social | | | | How to use your fan page to promote your business |
| networking for growing and promoting their business. | | | | without SPAMMING your fans: |
| One of the many tools I teach business owners to | | | | 1. Engage in real conversation. |
| use correctly to promote their business for free is | | | | 2. Share tips related to your industry or business that |
| social networking. Facebook allows you to have a | | | | will provide value to your fans. |
| personal page, group and a fan page. Many business | | | | 3. Post photos of business events or activities. |
| owners use the personal page for personal use and | | | | 4. Share web links that will provide value to your |
| the fan page to promote their business by | | | | fans. |
| SPAMMING their fans. This is a very big NO NO. | | | | 5. Answer frequently asked questions. |
| Facebook will shut you down for spamming as will | | | | 6. Conduct a poll or survey. |
| other social networking sites. | | | | 7. Ask questions to find out what your customers |
| I even see people SPAMMING offering to teach | | | | are thinking or what they want from your business. |
| social media or do it for your business. | | | | 8. Conduct a contest. But be sure you are following |
| So, let's review the basics so that you can begin to | | | | the new rules for conducting a contest on Facebook. |
| grow your business by using your Facebook Fan | | | | 9. Share YouTube videos related to your industry or |
| Page correctly. | | | | YouTube testimonials from your customers or clients. |
| What is SPAM? | | | | 10. Use it to promote your upcoming events only |
| SPAM is the repeated unwanted message that | | | | after completing at least three non promotional posts. |
| promotes a product or an event. If all you are doing | | | | Remember, social networking is about being social. |
| with your fan page is sending promotional | | | | You will increase your fan page followers by |
| announcements that is SPAM. If all you is posting | | | | compound friending. Just as word of mouth referrals |
| status updates with links to your website that is | | | | can help your business or hurt your business in the |
| SPAM. | | | | online world compound friending can help your |
| What is Social Networking? | | | | business grow. SPAM will hurt your business. You run |
| Social networking is about being social. You must | | | | the risk of not only losing fans but losing the |
| take time to engage in real conversation with your | | | | opportunity to grow your business and promote your |
| followers. Social networking sites are also not the | | | | business using the free of the internet. |
| place to post negative comments or engage in rude | | | | |