The NFL's Blackout Policy - Corporate Necessity Or PR Blunder?

I was shocked to hear that the Saturday night,devastating news of economic collapse here at
August 15th, preseason game between my local Sanhome, the NFL was seriously contemplating
Diego Chargers and the visiting Seattle Seahawks hadoutsourcing the Super Bowl to London in the near
become a victim of the National Football League'sfuture. That is, until word leaked out about this
'blackout policy'. It did not sell out is the given reason.manifestation of uncontrolled gluttony to the public
There will be more to come from all indications duecausing such an uproar that it required the NFL to
to the economic hard times we are in. The NFL citesback off on such a stupid idea.
its policy as providing better games for televisionThe NFL, as recently as this past weekend in Detroit,
with large crowds in attendance.has declined to retreat on its greed-based stance
Hogwash! The real reason is plain old greed. The NFL'swhen Commissioner Roger Goodell said the league will
object is to punish the home crowd if they do notnot alter its blackout policy. Is this guy, the same
show enough loyalty to buy all tickets to an NFLperpetrator of the offshore Super Bowl fiasco, for
game, exhibition season or not! (The NFL has put outreal or has he become immune to the country's
guidance that these games are to be referred to byhardships - especially the plight of the working people
all announcers and media persons as 'preseason'who provide the majority of the purchasing power to
games and not the more truthful description of themsell out NFL games?
as 'exhibition' football where the regular players areHas greed overcome good old fashioned common
seldom seen. Instead, these games are 'tryouts' forsense and decency? It appears it has as Goodell's
rookies and unsigned free agents - pricey for whatintentions reflect those of the bonus-giving Wall
you pay to see, a 'real' football game.)Street moguls who are oblivious to economic fair
The NFL's policy on televising local games not selloutsplay.
reads as follows: "To ensure an NFL club's ability toLet me be so bold as to offer this advice to Goodell
sell all of its game tickets, and to make televisedand his self-indulgent staff: Consider the times as
games more attractive to viewers through thethey are in our country where millions are
presence of sellout crowds, the following policy isunemployed, battling enduring economic hardships in
observed by the NFL: For a home game to be airedpaying their mortgage and other pressing bills such as
locally in the franchised market and in any secondaryputting food on the table for their family, and
blackout market(s), the game must be sold out 72recognize that they may have to consider these
hours in advance of kickoff. If the game is not afactors before buying expensive - and inflated,
sellout by the 72 hour cutoff, both the homeoverpriced - football tickets. Announce in no uncertain
franchised market and the secondary markets of theterms - unequivocally - that the blackout policy is
carrying network will air an alternate game."suspended for this season in consideration of the
Time was that season ticket buyers were giveneconomically hard hit fans who have loyally and
these 'exhibition' type games at no cost as a rewardfinancially made the NFL successful in the past.
for buying a season ticket package. Not anymore asAnnounce that their support has been appreciated to
these faithful supporters must also buy - at full pricethe extent that the NFL recognizes the plight they
- the two home games of each team's 'preseason' asare in and will not begrudge them a chance to watch
part of the deal. This amounts to tens of millions oftheir home team on television even if they can not
dollars in extra revenue for the NFL.go to the game for monetary reasons. Give the fans
Jim Steeg, a San Diego Charger front office official,an NFL 'bailout' this season at least - the NFL owes
explains the slowdown in ticket sales overall and thethem that.
preseason dilemma as an economic problem vice oneAnd guess what? I am willing to bet that the fans will
of a lack of fan enthusiasm for the game. "I thinkbe so appreciative in recognition of this kind gesture
we're just not immune to it," Steeg said. "We'rethat they just may go buy some tickets that they
sitting here in San Diego, with the U.S. economy, themight not otherwise have - a reward for the NFL's
California economy, the housing bubble, all that sortpublic relations savvy. Try it, Goodell. You will be
of stuff that we've got the eye of the storm here.pleasantly surprised at the positive results.
That's really what it comes down to."If you nincompoops at NFL corporate headquarters -
The NFL is committing an egregious public relationsyou who are seemingly unaware of the gall of your
gaff in pursuing this policy in these difficult economicactions in light of the times - continue your avaricious
times when so many are hurting money-wise andways of blocking out home games on television, you
simply can't afford the considerable prices beingwill be equally surprised at the adverse impact which
asked now for pro football tickets. The reality is thatwill far offset any ticket sales you might not have
there are fiscal priorities in today's world.had. No one is more vicious - and vindictive - than an
But, since when was the NFL considerate of the fansunappreciated football fan. No one!
who support them? Just this spring, in the midst of