| eBay sellers have mixed opinions on Buy It Now. | | | | gift and time is running short. They need it now, so |
| Some never use it because they like the exposure to | | | | they want to buy it now. Third, people may be |
| potential buyers for the full length of the listing. I | | | | buying items for trips, vacations, weddings, parties, |
| have a different approach, but you have to do your | | | | or holidays and they simply do not want to wait for |
| homework to get the most out of a Buy It Now | | | | an auction to end. Finally, some people are just |
| listing. | | | | impatient and in a hurry. They see it, they want it, |
| Once you have been selling similar products over a | | | | and so I give them the chance to buy it immediately. |
| period of time, you get a feel for their average | | | | I would rather see one of my auctions end early and |
| selling price. If you don't know how much an item will | | | | get the sale, than to have the customer buy a similar |
| sell for, do a search for the item on eBay under | | | | item from another seller, just because he is in a rush. |
| "completed listings." This will give you listings matching | | | | You can capitalize on those procrastinators by |
| your key words that have ended in the last 30 days, | | | | offering BIN on your auction items. BIN is great to |
| both sold and unsold. This is an excellent way to find | | | | use around holiday time - Christmas, Mother's Day, |
| starting price, buy it now price, and to find out if | | | | Father's Day, and Valentine's Day. You can use BIN |
| there is a demand for the item. Remember, an item's | | | | on 3 and 5 day listings as the holiday gets closer. Just |
| value is determined by how much someone will pay | | | | be sure to factor in shipping time so that your |
| for it, not how much you think it is worth. You can | | | | customer will receive his item in plenty of time. |
| use this information to make educated decisions | | | | Furthermore, offering BIN often encourages early |
| about how to set your Buy It Now price. The key to | | | | bidding. A customer may see an item with a starting |
| eBay is experimentation! | | | | price of $15 and a BIN of $25. He knows that $25 is |
| Searching "completed listings" is a valuable tool that | | | | a reasonable price for the item, and another buyer |
| will help you gain insight on how much an item can sell | | | | may quickly purchase the item for $25. So, he places |
| for. I offer Buy It Now (BIN) on most of my items | | | | his bid for the starting price of $15 to prevent the |
| for several reasons. First, it is only 10 cents per listing | | | | another buyer from buying the item on BIN. Now |
| to offer BIN on one item. One item sold on BIN can | | | | your item has a bid. Research shows that items with |
| pay for all the BIN fees for the whole month. | | | | early bids will sell for a higher price than items with |
| Second, someone may need the item to give as a | | | | late bids. |