| That’s a question that big companies pay millions | | | | just words are, Microsoft, Coke, IBM and 3M. Some |
| and millions of dollars to advertising companies to help | | | | great examples of companies using shapes can be |
| bolster their branding so that consumers like you and | | | | Apple, AT&T, McDonalds, and Nike. Nike is probably |
| me will remember who they are and to buy their | | | | most recognized of the bunch since so much |
| products. Logo’s are like good slogans or good | | | | advertising is done using the Nike “swoosh”. |
| jingles. Everybody tends to remember them if you | | | | It has become implanted into not only sports fans, |
| got a good one. I’m sure if you ask every guy | | | | but anybody who buys a shoe. |
| what the theme song to ESPN is, most guys would | | | | Therefore it is important to find a logo that is simple |
| know how it went. That’s how effective a | | | | and easier to recognize. What can be more simply |
| good jingle is on the minds of consumers. The use | | | | than just the name of the company. It is easily |
| of slogans are important as well, I recently played a | | | | recognizable since the logo is the name of the |
| game where it listed 10 slogans and it was amazing | | | | company. Some companies do a mixture of the |
| how most people recognized them because of how | | | | two and can be just as effective. Pair this up with a |
| effective their advertising works. | | | | great slogan and it all adds up to a company that has |
| Logo’s may be just as recognizable as say a | | | | great brand recognition and is easily remembered. |
| slogan or a jingle but they also provide a great way | | | | Brand recognition is important when you’re trying |
| to make your company recognizable. The logos can | | | | to make a buck. Therefore logo design is as critical |
| be shapes of objects or just the words of the | | | | as any part of your business. |
| company. Some prominent examples of logos using | | | | |